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PharmaVOICE: Mapping the Patient Journey

Our Executive VP Neil Weisman speaks to PharmaVOICE about the value of understanding the diagnosis and treatment journey from the patient perspective

Capturing the varying perspectives of all relevant stakeholders, journey mapping offers a multidisciplinary framework for streamlining and improving processes. By plotting the flow across touch points and information systems, journey mapping helps identify interoperability gaps and optimization opportunities.

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