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PharmaVOICE: Patient Journeys and Storytelling

Our Executive VP Neil Weisman speaks to PharmaVOICE about how patient stories can humanize the conditions sponsor studies are trying to treat

Real life patients stories started seeping into the pharma lexicon well over a decade ago, on both a commercial and research level. The industry began turning to end users to discover how to create better drug delivery processes, clinical trial protocols, and marketing efforts, as well as to accurately understand the realities of the patient journey.

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