Measuring the impact of “e-commerce culture” By Paul Ivsin EVP, Trial Engagement Services  One thing we hear a lot lately: clinical trial patient recruitment has

By Eric Christophersen, SVP Integrated Media and Bobby Coltharp, Senior Analyst “Are people really looking for clinical trials on Black Friday?” “Should recruitment ads be

At Continuum, we’re constantly keeping track of topics that are timely and that our clients have expressed interest in understanding more deeply. Our Point of

We’ve established the importance of a diverse clinical trial participant population. But what are the challenges and barriers facing these underrepresented potential participants, and how can we

By Altair Silvia and Zena Smith As authors of this blog, marketers, clinical trial advisors, and, importantly, members of Black and Hispanic communities, we aim

By Zena Smith, Senior Vice President of Clinical Trial Recruitment   The annual DIA global conference in San Diego, CA next week continues to drive

By Altair Silva | June 2024    The 2024 Annual DIA conference is happening next week in San Diego, CA. This global conference will bring

By Neil Weisman, President, Continuum Clinical In the world of clinical trials, the path forward is forged through the relentless pursuit of knowledge, an exacting

By Paul Ivsin, Executive Vice President, Analytics, Insights, and Media  If there is one thing we can agree on, it’s that informed consent forms (ICFs) for

Combined businesses unlock significant opportunity for clients with strategic, differentiated clinical trial recruitment, engagement and retention approaches, along with compelling creative solutions and best-in-class analytics.