At Continuum, we’re constantly keeping track of topics that are timely and that our clients have expressed interest in understanding more deeply. Our Point of View (POV) series is designed to provide actionable, of-the-moment perspective that can spawn new ways of thinking, creativity and help support business growth.
Continuum Clinical, a Spectrum Science company’s latest POV, A Recruitment Strategy for Today’s Clinical Trials, addresses the persistent challenge of participant recruitment in clinical trials, emphasizing the need for innovative approaches to reverse declining enrollment rates. Despite significant investment in recruitment activities, enrollment continues to decline, necessitating a reevaluation of recruitment strategies.
The current recruitment landscape relies heavily on generic templates, resulting in a disconnect between recruitment efforts and potential participants. Our POV advocates for a shift towards nuanced, participant-driven strategies tailored to the unique needs and preferences of target populations, with a focus on diversity, equity, and inclusion (DEI).
Key recommendations include:
- Deep Human Understanding: Utilizing research methodologies to uncover participants’ needs, motivations, and challenges, enabling tailored recruitment strategies.
- Scientific & Clinical Trial Expertise: Recognizing the impact of contextual factors on participant engagement and refining recruitment approaches accordingly.
- DEI in the Forefront: Integrating diversity considerations from planning to completion to ensure more inclusive trials.
- Distinctive Creative Approach: Developing unique trial branding that resonates with potential participants and communicates the trial’s mission effectively.
- Data-Driven Optimization & Results: Leveraging real-time analytics and machine learning to refine recruitment strategies and drive enrollment.
