A Patient Asked ChatGPT for a Clinical Trial. Was Yours in the Answer?
An intro to GEO and its impact on clinical trial recruitment By Neil Weisman, President, Continuum Clinical Imagine you’ve been struggling with insomnia for months. You’re exhausted, frustrated and finally ready to do something about it. Instead of Googling symptoms and treatment options, you ask ChatGPT: Is there a clinical trial near me for people […]
Introducing the inSITE Program: A New Chapter in Employee Learning and Development
At Continuum Clinical, being a leader in patient recruitment and retention means more than just delivering for our clients—it also means investing in the people who make that success possible: our employees. Not long ago, a simple question sparked a big idea: “How can our employees truly understand patient recruitment if they’ve never set foot […]
Enrolling Psychedelic Clinical Trials: Myths and Realities
By Neil Weisman, President, Continuum Clinical When I first read Naked Lunch years ago, psychedelics were shrouded in counterculture mythology—tools of rebellion, introspection, and sometimes chaos. The book was wild and brilliant, but worlds away from my reality. Three decades later, watching The Dead & Company deliver an epic performance in Las Vegas, I’m surrounded […]
How Much Does Faster Site Response Accelerate Enrollment?
Measuring the impact of “e-commerce culture” By Paul Ivsin EVP, Trial Engagement Services One thing we hear a lot lately: clinical trial patient recruitment has a lot to learn from e-commerce platforms like Amazon and OpenTable. Online consumers patients have come to expect one-click convenience and immediate response. A key component of this: sites need […]
The Impact of the Holiday Season on Clinical Trial Enrollment Campaigns
By Eric Christophersen, SVP Integrated Media and Bobby Coltharp, Senior Analyst “Are people really looking for clinical trials on Black Friday?” “Should recruitment ads be scaled back over the long Thanksgiving weekend? How about between Christmas and New Year’s when ‘everyone is out’?” Seasonality and the impact on clinical trial enrollment is a topic that […]
A POV: A Recruitment Strategy for Today’s Clinical Trials
At Continuum, we’re constantly keeping track of topics that are timely and that our clients have expressed interest in understanding more deeply. Our Point of View (POV) series is designed to provide actionable, of-the-moment perspective that can spawn new ways of thinking, creativity and help support business growth. Continuum Clinical, a Spectrum Science company’s latest […]
Addressing Barriers to Diverse Clinical Trial Participation
We’ve established the importance of a diverse clinical trial participant population. But what are the challenges and barriers facing these underrepresented potential participants, and how can we overcome them to benefit everyone? Through our own research and first-hand experience working within the clinical trial patient recruitment space, we’ve identified three common enrollment barriers for minority populations. 1. […]
Emphasizing the Human Side of Diversity in Clinical Research
By Altair Silvia and Zena Smith As authors of this blog, marketers, clinical trial advisors, and, importantly, members of Black and Hispanic communities, we aim to high light the human aspects of the diversity, equity, and inclusion (DEI) discussion in clinicalresearch. While the clinical benefits of DEI are often discussed, we believe it’s equally important […]
Enhancing Health Outcomes through Diverse Participation in Clinical Trials
By Zena Smith, Senior Vice President of Clinical Trial Recruitment The annual DIA global conference in San Diego, CA next week continues to drive learnings and improvements in Diversity, Equity and Inclusion (DEI) efforts across the industry with important operational discussions around improving representation of marginalized populations in clinical trials. And we look forward […]
Clinical Trial Recruitment: Building a system that works for patients
By Altair Silva | June 2024 The 2024 Annual DIA conference is happening next week in San Diego, CA. This global conference will bring together close to 6,000 industry professionals across every function in clinical trials and provides a forum for the exchange of ideas and collaborations to further scientific and medical innovations in […]