How Much Does Faster Site Response Accelerate Enrollment?
Measuring the impact of “e-commerce culture” By Paul Ivsin EVP, Trial Engagement Services One thing we hear a lot lately: clinical trial patient recruitment has a lot to learn from e-commerce platforms like Amazon and OpenTable. Online consumers patients have come to expect one-click convenience and immediate response. A key component of this: sites need […]
The Impact of the Holiday Season on Clinical Trial Enrollment Campaigns
By Eric Christophersen, SVP Integrated Media and Bobby Coltharp, Senior Analyst “Are people really looking for clinical trials on Black Friday?” “Should recruitment ads be scaled back over the long Thanksgiving weekend? How about between Christmas and New Year’s when ‘everyone is out’?” Seasonality and the impact on clinical trial enrollment is a topic that […]
A POV: A Recruitment Strategy for Today’s Clinical Trials
At Continuum, we’re constantly keeping track of topics that are timely and that our clients have expressed interest in understanding more deeply. Our Point of View (POV) series is designed to provide actionable, of-the-moment perspective that can spawn new ways of thinking, creativity and help support business growth. Continuum Clinical, a Spectrum Science company’s latest […]
Addressing Barriers to Diverse Clinical Trial Participation
We’ve established the importance of a diverse clinical trial participant population. But what are the challenges and barriers facing these underrepresented potential participants, and how can we overcome them to benefit everyone? Through our own research and first-hand experience working within the clinical trial patient recruitment space, we’ve identified three common enrollment barriers for minority populations. 1. […]
Emphasizing the Human Side of Diversity in Clinical Research
By Altair Silvia and Zena Smith As authors of this blog, marketers, clinical trial advisors, and, importantly, members of Black and Hispanic communities, we aim to high light the human aspects of the diversity, equity, and inclusion (DEI) discussion in clinicalresearch. While the clinical benefits of DEI are often discussed, we believe it’s equally important […]
Enhancing Health Outcomes through Diverse Participation in Clinical Trials
By Zena Smith, Senior Vice President of Clinical Trial Recruitment The annual DIA global conference in San Diego, CA next week continues to drive learnings and improvements in Diversity, Equity and Inclusion (DEI) efforts across the industry with important operational discussions around improving representation of marginalized populations in clinical trials. And we look forward […]
Clinical Trial Recruitment: Building a system that works for patients
By Altair Silva | June 2024 The 2024 Annual DIA conference is happening next week in San Diego, CA. This global conference will bring together close to 6,000 industry professionals across every function in clinical trials and provides a forum for the exchange of ideas and collaborations to further scientific and medical innovations in […]
Championing Patient Well-being and Celebrating Clinical Trials Day with Our Own Trailblazers
By Neil Weisman, President, Continuum Clinical In the world of clinical trials, the path forward is forged through the relentless pursuit of knowledge, an exacting application of best practices and an unwavering commitment to championing patient well-being. We are all very fortunate to work in an industry where we can make a meaningful, long-term impact […]
FDA additions to Informed Consent – Will they help improve participant engagement?
By Paul Ivsin, Executive Vice President, Analytics, Insights, and Media If there is one thing we can agree on, it’s that informed consent forms (ICFs) for clinical trials are just not patient friendly. The most obvious problem is length. Recent phase 3 ICFs we’ve seen have ranged from 30 to over 40 pages, with many topping […]
Spectrum Science Acquires Continuum Clinical, Amplifying Patient Recruitment Capabilities
Combined businesses unlock significant opportunity for clients with strategic, differentiated clinical trial recruitment, engagement and retention approaches, along with compelling creative solutions and best-in-class analytics. WASHINGTON and NORTHBROOK, Ill., Feb. 8, 2024 /PRNewswire/ — Spectrum Science, an independent, integrated healthcare and scientific marketing, communications, media and strategic services firm focused on the pharmaceutical, biotech and […]
