Real life patients stories started seeping into the pharma lexicon well over a decade ago, on both a commercial and research level. The industry began turning to end users to discover how to create better drug delivery processes, clinical trial protocols, and marketing efforts, as well as to accurately understand the realities of the patient journey. Read the article in PharmaVoice here.
PharmaVOICE: Patient Journeys and Storytelling
Our Executive VP Neil Weisman speaks to PharmaVOICE about how patient stories can humanize the conditions sponsor studies are trying to treat
Continuum Clinical
About Continuum Clinical
Continuum Clinical is a global clinical trial enrollment company that has been providing fact-based patient recruitment solutions since 1993. We have built and maintained long-standing relationships with pharmaceutical and biotech companies around the world, including 10 of the top 20 global Sponsors. This experience led Continuum Clinical to become the industry’s most trusted partner for clinical trial engagement, recruitment, retention, and analytics.
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