Give Study Sites Time to Focus on What Matters Most: Patients
Easing the burden on clinical trial sites should be a priority for any Site Engagement team involved in patient recruitment. Developing procedures and establishing services with study sites in mind is an essential component of patient-centricity. The fewer burdens sites experience, the more engaged they will be. That gives them more time to spend caring […]
What About Caregiver-Centricity?
In recruiting and retaining patients for clinical trials, caregivers are occasionally mentioned but rarely prioritized. We know, however, that caregivers provide a wide range of support to patients and have their own burdens and perspectives specific to and as a result of their caregiving role. They offer psychosocial and emotional support to patients in addition […]
Patient Recruitment Jenga: Shared Lessons in Stability and Coordination
Seemingly straightforward, the block-stacking game Jenga®️ is one that requires coordination, precision, and strategy. Finding the right block to move becomes increasingly difficult as the game proceeds, with the path to continued success requiring a full view of the tower. As each player takes their turn, the instability grows until it reaches critical mass, collapsing […]
By Avoiding Risk, Are You Risking It All?
Pharma avoids risks. Industry plays it safe. Uncertainty is discouraged, even dangerous. Sound familiar? The clinical side of pharma is more black and white than its commercial counterparts, true. But risk-averse? It’s time to rethink what that means. After all, what’s riskier than editing the human genome? Than developing a new vaccine? Than changing the […]
Clinical Trial Recruitability: The New Standard for Patient-Centricity
“Feasibility” has become an umbrella term, applied to site selection criteria as well as protocol development and even patient-experience analysis—but it shouldn’t be. A “feasibility” perspective on patient recruitment (and the insights gathering, creative development, media funneling, and physician referral processes that support it) does not serve the industry or the patients well. What we […]
Three “Do’s” (and One “Don’t”!) for a Successful Patient Recruitment Architecture
Managing large-scale projects as a program—comprised of a group of related projects—helps us achieve efficiencies and other benefits not available from managing the projects individually. Knowing when to use a programmatic approach when developing a compound through clinical trials—and implementing the strategy early—is important. If a drug candidate has potential applications across various indications in […]
Advocacy Relations Department Prioritizes Diversity and Recruitment
While the dedication to patient-centricity is present throughout all the work done at Continuum Clinical, nowhere is it more apparent than in the Advocacy Relations department, where the team of five works with foundations, associations, and other patient advocacy groups across therapeutic areas and disease states both common and rare. Continuum’s advocacy team often bridges […]
PharmaVOICE: Mapping the Patient Journey
Capturing the varying perspectives of all relevant stakeholders, journey mapping offers a multidisciplinary framework for streamlining and improving processes. By plotting the flow across touch points and information systems, journey mapping helps identify interoperability gaps and optimization opportunities. Read the article in PharmaVoice here.
PharmaVOICE: Patient Journeys and Storytelling
Real life patients stories started seeping into the pharma lexicon well over a decade ago, on both a commercial and research level. The industry began turning to end users to discover how to create better drug delivery processes, clinical trial protocols, and marketing efforts, as well as to accurately understand the realities of the patient […]
The Value of Partnership for the Rare Disease Patient
Every year on Rare Disease Day, the last day of February, people living with one of the more than 7,000 rare diseases, their families, and friends come together to raise awareness about what it is like to live every day with a rare disease. While one (1) in ten (10) Americans live with a rare […]